Thomas Bird had built a reputation for premium, handcrafted Italian footwear, but despite a strong brand and loyal customer base, they weren’t leveraging paid social in any meaningful way. Their growth efforts relied heavily on paid search, with Meta ads delivering minimal results and lacking a structured strategy. Without a scalable acquisition framework beyond Google, the brand’s potential remained untapped. That’s where we stepped in — to bring performance, structure, and scale to their paid social presence.