11x Blended ROAS
71% Decrease in CPA
268% Higher ROAS
How it
started
Milkbar had built a loyal customer base through product quality and word-of-mouth, but their paid media strategy was still in its early stages. Campaigns lacked funnel segmentation, creative testing, and performance clarity, especially on Meta, where prospecting and retargeting weren’t being fully optimised.
Google Ads had potential, but growth was capped by a limited scaling structure. The brand needed a high-converting, full-funnel approach across platforms, with deeper integration between paid media and email retention efforts
How it's
going
With a full-funnel Meta strategy in place, Milkbar NZ operates a high-performance acquisition engine that delivers strong and consistent results. Across paid campaigns, tracked revenue exceeds $272,000 from $24,700 in spend, equating to a blended ROAS of 11.01x.
The growth strategy includes a robust Google Ads strategy, combining branded search, Performance Max, and Shopping to capture high-intent traffic and increase reach across the conversion funnel. Each channel complements the other, with budget and creative structured to maximise visibility, efficiency, and return.
To strengthen conversion and retention, an SMS marketing strategy supports paid media, focusing on abandoned cart recovery, limited-time offers, and customer lifecycle messaging. This integrated approach enables Milkbar to convert more traffic, reduce friction, and build stronger post-purchase relationships.
Together, this multi-channel strategy is built for sustainability, combining performance creative, cross-platform optimisation, and full-funnel targeting to support scalable, profitable growth.
Short-form Content
Results we've generated
