12.5x ROAS in Month 1
Doubled Ad Spend Each Month
Significant Reduction in CPA
How it
started
Despite their success in physical retail, Celtic Connection had never tapped into paid media as a growth channel. Online sales were steady but under-leveraged, and the team recognised an opportunity to build a direct connection with customers through digital acquisition.
With no prior ad infrastructure in place, the goal was to launch a paid strategy that was performance-first from day one, balancing scale with healthy unit economics, and setting a foundation for long-term growth.
How it's
going
Within the first month of launch, Celtic Connection achieved a 12.5x ROAS, validating the market opportunity and creative approach immediately. From there, ad spend doubled month-on-month for three consecutive months, with continued profitability at every stage. By consistently testing and refining creative, including lifestyle visuals and direct-response messaging, cost per acquisition dropped steadily, while customer engagement and conversion rates climbed.
Paid ads have become a key driver of growth for Celtic Connection, helping them bridge the gap between retail visibility and online performance, and turning first-time buyers into long-term customers.
Short-form Content
Results we've generated
